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TARAE TROIANO DESIGN
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Weird Devil Records - Brand Direction

Alphabet + Brand - Design + Concept

Self Branding - Brand Direction + Concept

Designed logo, defined typography and color treatment, took initial concept from start to final execution

The first image you see about a brand is going to establish your relationship with them in a way that transcends words. After many careful revisions, this version of my personal wordmark is the one that I feels communicates my values and taste as a designer the best.

Pannier

South African Projects

Healing School Project

Kipling - Pedestal Design

Designed pedestals of two different sizes to fit size specifications and BTS aesthetic.

Back to School (July and August) is one of Kipling’s busiest retail seasons. I helped to capture the magic of going back to class by designing these pedestals, styled to look like a stack of books. The piece was part of a larger set for the 2019 retail season.

ocho - Rebrand Direction

tether - Concept + App Design

FileStorr - Concept + Wireframes

Homeless Logos

A collection of chosen self-started branding ideas that showcase solid design concept with no homes. The focus of these is around logo design.

  • Brainwaves is a fictional company that is somewhat similar to Anthropologie in its approach to high end design with a more environmentally-friendly approach.

  • “Love Your Health” is based on a phrase meaning to encourage healthier habits and better self-care that would be well suited for medical care.

  • “Vino Noir” is a play on the concept of “Film Noir” and the wine name “Pinot Noir”

  • “Lincoln Ray”/”third eye yonder”/”AQUILA” - typographic exercise exploring the concept of tailoring different fonts to different fashion retailer experiences

Teak on the Hudson - Brand Collateral

Invented logo and treatment, font treatment, color use, print and web layouts ​

Teak on the Horizon is a restaurant that I would pass by every day on my way to Hoboken. They are currently in the process of renovating their design for their company. I designed the logos, letterhead and personal business card for the company, keeping within the pan-Asian theme that the restaurant has employed. 

Weird Devil Records - Brand Direction

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Alphabet + Brand - Design + Concept

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Self Branding - Brand Direction + Concept

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Pannier

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South African Projects

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Healing School Project

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Kipling - Pedestal Design

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ocho - Rebrand Direction

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tether - Concept + App Design

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FileStorr - Concept + Wireframes

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Homeless Logos

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Teak on the Hudson - Brand Collateral

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